The University Of Georgia
Program name: Business Administration (
Study Level: Undergraduate
Program leader: Maia Amashukeli
Eka Gegeshidze
Goliadze Natia
Study language: Georgian
Qualification: Bachelor of Business Administration
Program capacity: 240
Program permission: Student enrollment at the first stage of academic higher education (undergraduate programs) is carried out in accordance with the results of the Unified National Examinations or the Order No. 224 / N of the Minister of Education and Science of Georgia (29 December 2011).
Program goals:

The program aims to deliver latest knowledge in modern business administration and to prepare highly qualified, competitive, professional specialists in the major directions of business. Upon completion of the program the student will develop basic entrepreneurial skills, will receive the knowledge and experience needed for lower and middle level managers for local and international markets. Graduates will have knowledge of general methodology for the development of competitive business strategies and market oriented marketing strategies considering strategic, industrial, financial, administrative, cultural-ethical aspects of management; organization of functional subsystems of management and planning business operations and skills to identify business environmental factors; set managerial plans and goals; develop marketing and organizational plan; conduct financial analysis and during this process use financial accounting frameworks, principles and procedures. Graduates will consider responsibilities toward the community and state expressed as respect to the law and business ethics and readiness to establish these values to contribute to the development of the field. Graduates will also be able to disclose their professional interests and improve their knowledge at higher level of teaching.

Methods for Attaining Learning Outcomes:
  • Lecture-seminars
  • Explanatory method
  • Demonstration method
  • Interactive lectures
  • Discussion/Debates
  • Team work
  • Problem Based Learning
  • Action Based Learning
  • Project Based Learning
  • Literature analysis
Learning outcomes:
Knowledge and understanding
    • Describes the strategic, manufacturing, financial, administrative, global, socio-psychological, cultural-ethical aspects of management in alignment with competitive business strategies, the organization of functional subsystems of management, and the general methodology for planning business operations.
    • Explains fundamental marketing concepts, competitive positioning principles, and the development of market-oriented marketing strategies, emphasizing the creation of an effective network of collaboration with customers and other participants in the value chain.
    • Addresses communication processes, laws, verbal and non-verbal communication in multicultural environments, highlighting their significance for the effective functioning of the global business environment. Discusses principles of microeconomics and macroeconomics, the role of competition in production and pricing, the importance of gross domestic and national product, factors contributing to unemployment, and market laws

  • Skills
    • Analyzes factors related to the functional areas of business necessary for crafting an effective organizational strategy.
    • Develops and implements research/practical projects or papers using relevant technologies.
    • Participates in the process of operational planning and decision-making.
    • Applies appropriate mathematical and statistical-probability tools to solve business challenges.
    • Establishes budgets and financial reporting documents based on the processing of financial information in compliance with financial accounting frameworks, principles, and procedures.
    • Assesses the financial condition of the company through the processing and interpretation of its financial statements.
    • Determines the profitability of investment projects by calculating profitability and risk independently.
    • Utilizes modern information and communication technologies.

  • Responsibility and autonomy
    • Establishes a personal action plan for his/her own learning process and professional development based on identified needs.
    • Recognizes the significance of ethics and ethical conduct when collaborating with business partners from diverse perspectives and cultures, incorporating necessary ethical innovations and principles.
  • Date of approval: 11-23-2004
    Approval protocol number: 14-12
    Date of program update:
    Update protocol number: 29/19
    Program details:

    In the initial semesters of teaching, the study of basic courses is provided and their results corresponds to the goals and outcomes of the program and serve the general field competences. The contextual and logical sequence of basic courses ensures the possibility of deepening in specific modules that will enable the graduate to develop qualified and employment market competencies. The program is drawn up in such way to differentiate students in the direction of language competences. In English language, the student should reach B2/2 level and the main subjects of the program include 18 ECTS of English. However, in case of low English level, students can spend 18 ECTS from elective credits for the English competence (from A1 to B1/1). Specifically, the student starts the English language from the stage that meets his/her knowledge, which is determined based on the assessment on the unified national examination. If the student does not pass English language exam at unified national examination, his/her competence is established on the basis of internal examination. 50 points or less in the English language test in the Unified National Examination are compatible with A2 competence, from 51 points to 75 points are compatible to B1/1 competence, from 76 to 100 points are compatible to B1/2 competence. Students who do not have English language examinations at Unified National Examination have been given a level test, and then they are registered at the relevant level, not higher than B1/2. The program enables student to undergo 12 ECTS free credits.

    Teaching Process Characteristics:

    In order to earn a bachelor's degree in business administration, a student is required to collect 240 ECTS, which includes: the program core courses - 156 ECTS, while remaining 84 ECTS students can apply from the rest of the bachelor's program (program elective subjects, as well as from different concentrations)

    Code Subject ECTS Semester
    COMM4315Event Management6 5
    MGMT2212Entrepreneurship6 5
    COMM4120Introduction to Public Relations6 6
    FINA2210Risk Management6 6
    MGMT3121Basics of Organizational Behavior6 6
    MGMT4220Project Management6 6
    MGMT6203Strategic Management Simulation6 6
    MKTG4190Supply Chain Management6 6
    MGMT2121Leadership6 7
    MGMT2213ISO and TQM6 7
    MGMT3151Change Management6 7

    Credits sum:


    Humanitarian-Social Block

    Code Subject ECTS Semester
    HIST1222History of Russian occupation in Georgia6 1
    LAWB1155Debates and Critical Thinking6 1
    LAWB1195Citizenship in the modern world6 1
    LITR1212The great Books6 1
    ANTH3130Basics of Cultural Anthropology6 1
    HIST1118Civilizations and Mankind Development6 1
    LAWB1177Thinking and Morality6 1
    POLI2260Basics of Political Ideologies6 1

    Credits sum:


    STEM Block

    Code Subject ECTS Semester
    STEM10106 1,2
    STEM0012Biology and Health of the Human6 1,2
    STEM0013Basics of Cyber Hygiene6 1,2
    STEM0003Experiments that changed the world6 3,4
    STEM0004Game theory6 3,4
    STEM0007Mathematics and Civilizations6 3,4
    STEM0011Computational reasoning6 3,4
    STEM0002Ingenuity, entrepreneurship and technology6 3,4
    STEM0005Modern technologies6 3,4
    STEM0010Logic6 3,4

    Credits sum:


    Code Subject ECTS Semester
    FINA3220Fundamentals of the Investment6 5
    MATH1413Mathematical Methods III6 5
    BUSN3210Basics of Business and Economics Forecast6 6
    FINA2211Principles of Insurance6 6
    FINA4115Corporative Finances (intermediate)6 6
    FINA4250International Finances6 6
    FINA2212Introduction to banking6 7
    FINA4260Trading on Financial Markets6 7

    Credits sum:


    Code Subject ECTS Semester
    BUSN3210Basics of Business and Economics Forecast6 2
    LAWB4991Law of Entrepreneurs6 2
    BUSN4310Business Law6 3
    MGMT2211International Business6 3
    INFO3212Decision Modeling in MS Excel6 4
    MGMT1515Business Ethics6 5
    BUSN1515Law and Economics6 6
    BUSN2121English for Business Communication6 7
    INTR4215Internship in Business12 7

    Credits sum:


    Code Subject ECTS Semester
    ACCT3216Financial Accounting (Intermediate)6 5
    ACCT3440financial accounting (advance level)6 6
    ACCT4212International Standards of Financial Accounting6 6
    ACCT1315Frauds in Accounting6 7
    ACCT2216Taxation6 7
    ACCT3110Informational Accounting Systems6 7
    ACCT3320managerial accounting (intermediate level)6 7
    ACCT3540Accounting for Not-for-Profit Organizations6 7
    ACCT4230The Principles of Audit6 7

    Credits sum:


    Code Subject ECTS Semester
    MKTG3210Basics of customers Behavior6 5
    MKTG4110Brand Management6 5
    MKTG4550Social Media Marketing6 5
    COMM4130Basics of Advertising6 6
    JMMB2315Content Marketing6 6
    JMMB2317Social Media Analytics6 6
    MKTG3279Service Marketing6 6
    MKTG4220E-commerce and Online Marketing6 6
    COMM4150Sales Strategy6 7
    COMM4252Corporate Social Responsibility6 7
    MKTG2609Marketing Communications6 7
    MKTG3220Marketing Researches6 7
    MKTG4230Global Marketing Strategies6 7

    Credits sum:


    Program Core

    Code Subject ECTS Semester
    BUSN1310Business and Economics6 1
    ENGL3213English Language VI (B2/2)6 1
    MATH1010Mathematical Methods I6 1
    BUSN1111Ethical and legal environment of business6 2
    ECON1290Principles of Microeconomics6 2
    MATH1015Mathematical Methods II6 2
    MGMT2015Basics of Management6 2
    ACCT2122Financial Accounting I6 3
    ECON2190Principles of Macroeconomics6 3
    STAT2219Statistics6 3
    ACCT2210Basics of Managerial Accounting6 4
    ACCT2221Financial Accounting II6 4
    MKTG2210Basics of Marketing6 4
    FINA3115Principles of Finance6 5
    MGMT2210Fundamentals of the Strategic Management6 5
    MGMT3110Basics of Operation Management6 5
    MGMT3211Human Resource Management6 5
    MGMT3221Business Communications6 5
    ECON3279Principles of Taxation6 6
    BUSN4251Project and Thesis in Business Adminsitration30 8

    Credits sum:


    Matrix Of Privequisites

    Point GPA The university assessment   The general assessment in Georgia
    97-100 4,00 A+ A Excellent
    94-96 3,75 A
    91-93 3,50 A-
    87-90 3,25 B+   Very good
    84-86 3,00 B B
    81-83 2,75 B-  
    77-80 2,50 C+   C good
    74-76 2,25 C
    71-73 2,00 C-
    67-70 1,75 D+   D Satisfactory
    64-66 1,50 D
    61-63 1,25 D-
    51-60 1,00 E E Sufficient
    Not passed
    41-50   FX FX Insufficient
    <40   F F Failed

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