Systematically and in depth discusses modern concepts, approaches, theories and models related to various functional areas of business management.

While applying the basic marketing concepts, he/she critically and argumentatively examines the peculiarities of the company's strategic planning, components of the marketing plan, target markets, overall strategy of firm positioning, and the means of communication of the company.

By identifying and analyzing challenges arising from the dynamic environment, as well as within the realms of organizational process management and the functional business landscape, he/she formulates contemporary business strategies.

Using modern economic theories and models, he/she independently makes managerial decisions in terms of maximization of profits, price determination, analysis of costs in various markets.

Independently conducts a project or paper of a research or practical nature, which includes tasks such as budget development, performance report characterization, and research on company product categories or brand marketing.

Effectively introduces the results of the research/practical project using appropriate communication and information technologies.

In response to the comprehensive analysis of the issue and potential solutions, generates recommendations or conclusions in a suitable written and oral format, while adhering to academic standards and ethical norms.

Considering accounting concepts, assumptions, and principles, assesses the company's profitability by addressing cost accounting matters, constructing financial statements, and maintaining adherence to both accounting and ethical principles throughout this process.

Taking into account its own professional interests and the peculiarities of the learning process, independently determines the need to continue the learning process at the next level.

Understands the ethical issues arising in the process of managerial activities