The University Of Georgia
Program name: Strategic Communications
Study Level: Undergraduate
Program leader: Bibilashvili Leli
Study language: Georgian
Qualification: BA of Mass Communication
Program capacity: 240
Program permission:

Admission criteria/ prerequisite (for the citizens of Georgia):
The students are enrolled on the bachelor programs on the basis of the results of the national entrance exams or on the basis of the decree  №224/ნ  (December 29, 2011) of the Minister of Education and Science of Georgia, on the basis of  the administrative registration and the decree of the Rector.

Admission criteria/ prerequisites (for the foreign country citizens):
Foreign entrants who completed secondary education abroad or got the education equivalent to it, or/and completed the last two years of secondary education  abroad , or students, who lived abroad during last two or more years and studied abroad in higher educational institutions accredited in compliance with the  legislation of the host country can be  enrolled in the program without taking national entrance exams on the basis of the decree № 224 / ნ  (December 29, 2011)  of the Minister of Education and Science of Georgia. If the entrants don’t have English language Certificate FCE (First Certificate in English) the language competence (B2 – Intermediate )  is proved on the basis of the University exam in English with the minimal passing rate 60%.

Program goals:
Methods for Attaining Learning Outcomes:
Learning outcomes:
Date of approval: 06-11-2008
Approval protocol number: 50-08
Date of program update:
Update protocol number: 48-18
Program details:
Teaching Process Characteristics:

The length for undergraduate studies is defined as 4 years or 8 terms. University Study Day is divided in lectures (lessons).The lecture consists of several (two, three or four) parts (theoretical part, practical – seminar, lab), each of length - 60 minutes, or an astronomical hour (including 50 minutes of the lecture and a 10 minute break). At the University groups (classes) are formed as from 25 or 50 students. The minimum number of students per group is 10. If during the registration less than 10 students registered, the University reserves the right not to open the group.

Humanitarian-Social Block

Code Subject ECTS Semester
HIST1118Civilizations and Mankind Development6 2,4
LAWB1155Debate and Critical Thinking6 2,4
PHI777Thinking and Morality6 2,4
POLI2260Basics of Political Ideologies6 2,4
ANTH3130Basics of Cultural Anthropology6 2,4
HIST12226 2,4
LAWB1195Citizenship in the modern world6 2,4
LITR1212The great Books6 2,4

Credits sum:


STEM Block

Code Subject ECTS Semester
MATH1414Analytical and Quantitative Reasoning6 2,3
MATH4113Logic6 2,3
STEM0002Ingenuity, entrepreneurship and technology6 2,3
STEM0005Modern technologies6 2,3
STEM00076 2,3
STEM0003Experiments that changed the world6 2,3
STEM0004Game theory6 2,3
STEM0006Basic programming course6 2,3

Credits sum:


Program Core

Code Subject ECTS Semester
COMM4120Introduction to Public Relations6 1
ENGL3213English Language VI (B2/2)6 1
JMMB2111Journalism Reporting I/News Reporting6 1
KART1220Academic Writing6 1
SOCL3110The Principles of Sociology6 1
BUSN4433Economy, business, management6 2
MKTG2210Basics of Marketing6 2
COMM4110Message Creation and development6 3
COMM4130Basics of Advertising6 3
PSYC1488Basics of Social Psychology6 3
COMM4230Basics of Strategic Communication6 4
JMMB3125Multimedia Journalism6 4
COMM4135Public Speaking Skills6 5
COMM4210Branding6 5
INFO4115Basics of Publishing programs6 5
COMM4140Integrated Marketing Communications6 6
COMM5146Final Project in Public Relations18 8

Credits sum:


Program Elective

Code Subject ECTS
COMM4350Disinformation: Identification and Research6
COMM4355Crisis Communication6
JMMB4232Disinformation and Society6
JMMB4234Speech Theory and Culture6
COMM4255Internship in Public Relations6
JMMB1212Critical Writing6
JMMB1218Fact - Checking and Verification6
JMMB3140Mass Media and Society6
PSYC1225introduction to pshychology6
SOCL2525Democracy and Citizenship6

Credits sum:


Concentration of marketing communications -

JMMB2250Digital Media Technologies - Social Media, Platforms and Audience6გაზაფხული
COMM4240International Marketing Communications6გაზაფხული
JMMB2311Qualitative Research Methods in Social Sciences6გაზაფხული
COMM4150Sales Strategy6გაზაფხული
JMMB2314Basics of Digital Marketing Strategy6შემოდგომა
JMMB2315Content Marketing6შემოდგომა
JMMB4235New Media Technologies6შემოდგომა
JMMB2310Quantitative Research Methods in Social Sciences6შემოდგომა

Credits sum:


Public relations strategy and campaigns -

COMM4252Corporate Social Responsibility6გაზაფხული
COMM4315Event Management6გაზაფხული
COMM4215Image Making6გაზაფხული
JMMB2311Qualitative Research Methods in Social Sciences6გაზაფხული
JMMB2317Social Media Analytics6გაზაფხული
JMMB2313Social Media Strategy and Campaigns6გაზაფხული
JMMB2310Quantitative Research Methods in Social Sciences6შემოდგომა
COMM4220Strategic Communication Case Studies6შემოდგომა

Credits sum:


Matrix Of Privequisites

Point GPA The university assessment   The general assessment in Georgia
97-100 4,00 A+ A Excellent
94-96 3,75 A
91-93 3,50 A-
87-90 3,25 B+   Very good
84-86 3,00 B B
81-83 2,75 B-  
77-80 2,50 C+   C good
74-76 2,25 C
71-73 2,00 C-
67-70 1,75 D+   D Satisfactory
64-66 1,50 D
61-63 1,25 D-
51-60 1,00 E E Sufficient
Not passed
41-50   FX FX Insufficient
<40   F F Failed

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