The University Of Georgia
Program name: Business Administration
Study Level: Undergraduate
Program leader: Amashukeli Maia
Eka Gegeshidze
Goliadze Natia
Study language: Georgian
Qualification: Bachelor of Business Administration
Program capacity: 240
Program permission: Student enrollment at the first stage of academic higher education (undergraduate programs) is carried out in accordance with the results of the Unified National Examinations or the Order No. 224 / N of the Minister of Education and Science of Georgia (29 December 2011).
Program goals:

The program aims to deliver latest knowledge in modern business administration and to prepare highly qualified, competitive, professional specialists in the major directions of business. Upon completion of the program the student will develop basic entrepreneurial skills, will receive the knowledge and experience needed for lower and middle level managers for local and international markets. Graduates will have knowledge of general methodology for the development of competitive business strategies and market oriented marketing strategies considering strategic, industrial, financial, administrative, cultural-ethical aspects of management; organization of functional subsystems of management and planning business operations and skills to identify business environmental factors; set managerial plans and goals; develop marketing and organizational plan; conduct financial analysis and during this process use financial accounting frameworks, principles and procedures. Graduates will consider responsibilities toward the community and state expressed as respect to the law and business ethics and readiness to establish these values to contribute to the development of the field. Graduates will also be able to disclose their professional interests and improve their knowledge at higher level of teaching.

Methods for Attaining Learning Outcomes:
  • Lecture-seminars
  • Explanatory method
  • Demonstration method
  • Interactive lectures
  • Discussion/Debates
  • Team work
  • Problem Based Learning
  • Action Based Learning
  • Project Based Learning
  • Literature analysis
Learning outcomes:
Knowledge and understanding
Graduate will be able to:
  • • Know general methodology for the development of competitive business strategies considering strategic, industrial, financial, administrative, global, socio-psychological, cultural-ethical aspects of management; for the organization of functional subsystems of management and for the planning business operations;
    • Understand notions of marketing, principles of competitive positioning and concepts for creation market oriented marketing strategies to manage effective network for cooperation between customers and the rest of the participants who creates the value;
    • Know the communication process, regularities, issues related to verbal and nonverbal communication into multicultural environment their importance for effective functioning in the global business environment;
    • Understand internationally accepted accounting principles, basic steps of preparation of financial statements, methodologies for assessing financial position of the company, estimated cost management systems for different types of businesses, principles of calculation cost of goods and budgeting, methods for evaluating investment projects
    • Understand basic theories and principles of microeconomics and macroeconomics: the role of competition in production and pricing, The importance of the gross domestic and national product, the factors that cause unemployment and market regimes;
    • Know mathematical and statistical theories related to business

  • Applying knowledge
    Graduate will be able to:
  • • Identify business environmental factors for development effective organizational strategic plan, participate in development marketing strategies, set managerial plans and goals, participate in decision making process about planning operations based on predetermined directions;
    • Use mathematical and statistical application for solving business related problems;
    • Participate in elaboration and implementation of effective marketing strategies based on results of market research and competitors’ analysis;
    • Compile budgets based on information about the company's expenditures; use financial accounting frameworks, principles and procedures in preparation of financial statements; also process and interpret the financial statements of the company;
    • Calculate profitability and risk for investment projects and evaluate profitable investment

  • Making judgments
    Graduate will be able to:
  • • Analyze quantitative and qualitative results of a research;
    • Analyze market and environment forces; evaluate competitors; analyze strengths, weaknesses, opportunities and threads (SWOT analysis) of the business;
    • Analyze financial statements of the organization and make decisions regarding its financial position;

  • Communications skills
    Graduate will be able to:
  • • Present own vision in writing as well as to make presentation using modern technology
    • Use appropriate terminology during communication
    • Explain or tell appropriate information, describe the problem and express ones opinion about the solution of the problem to the specialists as well as other interested individuals
    • Participate in discussion
    • Present detailed analysis of the result in writing

  • Learning skills
    Graduate will be able to:
  • • State its own professional interests and independently identify preferable continuation of study at next level of education;
    • Search required literature electronically and in library;

  • Values
    Graduate will be able to:
  • • Consider responsibilities toward the community and state expressed as respect to the law and business ethics
    • Understand the importance of ethics and fair behavior in the organization; Also, ethical principles that are essential for networking with business partners with different views and culture, which lead to successful business communication;

  • Date of approval: 11-23-2004
    Approval protocol number: 14-12
    Date of program update: 05-06-2019
    Update protocol number: 29/19
    Program details:

    In the initial semesters of teaching, the study of basic courses is provided and their results corresponds to the goals and outcomes of the program and serve the general field competences. The contextual and logical sequence of basic courses ensures the possibility of deepening in specific modules that will enable the graduate to develop qualified and employment market competencies. The program is drawn up in such way to differentiate students in the direction of language competences. In English language, the student should reach B2/2 level and the main subjects of the program include 18 ECTS of English. However, in case of low English level, students can spend 18 ECTS from elective credits for the English competence (from A1 to B1/1). Specifically, the student starts the English language from the stage that meets his/her knowledge, which is determined based on the assessment on the unified national examination. If the student does not pass English language exam at unified national examination, his/her competence is established on the basis of internal examination. 50 points or less in the English language test in the Unified National Examination are compatible with A2 competence, from 51 points to 75 points are compatible to B1/1 competence, from 76 to 100 points are compatible to B1/2 competence. Students who do not have English language examinations at Unified National Examination have been given a level test, and then they are registered at the relevant level, not higher than B1/2. The program enables student to undergo 12 ECTS free credits.

    Teaching Process Characteristics:

    In order to earn a bachelor's degree in business administration, a student is required to collect 240 ECTS, which includes: the program core courses - 156 ECTS, while remaining 84 ECTS students can apply from the rest of the bachelor's program (program elective subjects, as well as from different concentrations)

    Program Core

    Code Subject ECTS Semester
    BUSN1111Ethical and legal environment of business6 1
    BUSN1310Business and Economics6 1
    ENGL2217English language IV (B1/2)6 1
    INFO1115MS Office6 1
    MATH1010Mathematical Methods I6 1
    ECON1290Principles of Microeconomics6 2
    ENGL3149English Language V (B2/1)6 2
    MATH1015Mathematical Methods II6 2
    MGMT2015Basics of Management6 2
    MKTG2210Basics of Marketing6 2
    ACCT2122Financial Accounting I6 3
    ECON2190Principles of Macroeconomics6 3
    ENGL3213English Language VI (B2/2)6 3
    HIST1118Civilizations and Mankind Development6 3
    STAT2219Statistics6 3
    ACCT2210Basics of Managerial Accounting6 4
    ACCT2221Financial Accounting II6 4
    MGMT3221Business Communications6 4
    FINA3115Principles of Finance6 5
    MGMT2210Fundamentals of the Strategic Management6 5
    MGMT3110Basics of Operation Management6 5
    BUSN4251Project and Thesis in Business Adminsitration30 8

    Credits sum:


    Program Elective

    Code Subject ECTS
    ENGL1147English Language I (A1)6
    ENGL1247English Language II (A2)6
    ENGL2147English Language III (B1/1)6
    FRAN1147French Language I (A1)6
    GERM1116German Language A1/16
    ITAL1147Italian Language I (A1)6
    SPAN1147Spanish Language I (A1)6
    FRAN1247French Language II (A2)6
    GERM1216German Language A1/26
    ITAL1247Italian language II (A2)6
    SPAN1247Spanish language II (A2)6
    BUSN1515Law and Economics6
    FRAN2147French Language III (B1/1)6
    GERM2116German Language A2/16
    ITAL2147Italian Language III (B1/1)6
    SPAN2147Spanish language III (B1/1)6
    BUSN2121English for Business Communication6
    ENGL1717English Language for Academic Exams (TOEFL)6
    ENGL1718English Language for Academic Exams (IELTS)6
    FRAN2247French Language IV (B1/2)6
    GERM2216German Language A2/26
    INTR4215Internship in Business12
    ITAL2247Italian Language IV (B1/2)6
    SPAN2247Spanish language IV ( B1/2)6

    Credits sum:


    Finance -

    MGMT1515Business Ethics64
    MGMT4220Project Management64
    LAWB4991Business Law65
    FINA3220Fundamentals of the Investment65
    MATH1413Mathematical Methods III65
    ECON3279Principles of Taxation65
    BUSN3210Basics of Business and Economics Forecast66
    FINA4115Corporative Finances (intermediate)66
    FINA4250International Finances66
    ACCT4212International Standards of Financial Accounting66
    ECON4279National budget of Georgia66
    FINA2211Principles of Insurance66
    FINA2210Risk Management66
    INFO3212Decision Modeling in MS Excel67
    ACCT3216Financial Accounting (Intermediate)67
    FINA2212Introduction to banking67
    ACCT4230The Principles of Audit67
    FINA4260Trading on Financial Markets67

    Credits sum:


    Marketing -

    MGMT1515Business Ethics64
    MGMT4220Project Management64
    MKTG3210Basics of customers Behavior65
    MKTG4110Brand Management65
    LAWB4991Business Law65
    COMM4315Event Management65
    MKTG4550Social Media Marketing65
    COMM4130Basics of Advertising66
    JMMB2315Content Marketing66
    MKTG4220E-commerce and Online Marketing66
    COMM4120Introduction to Public Relations66
    MKTG3279Service Marketing66
    JMMB2317Social Media Analytics66
    STAT1122SPSS Information systems for statistical data processing66
    MGMT6203Strategic Management Simulation66
    MKTG4190Supply Chain Management66
    COMM4252Corporate Social Responsibility67
    MKTG4230Global Marketing Strategies67
    MKTG2609Marketing Communications67
    MKTG3220Marketing Researches67
    COMM4150Sales Strategy67

    Credits sum:


    Management -

    MGMT1515Business Ethics64
    BUSN4310Business Law64
    LAWB4991Business Law65
    MGMT2211International Business65
    BUSN3210Basics of Business and Economics Forecast66
    MGMT3121Basics of Organizational Behavior66
    MGMT3211Human Resource Management66
    COMM4120Introduction to Public Relations66
    ECON4279National budget of Georgia66
    FINA2211Principles of Insurance66
    MGMT4220Project Management66
    FINA2210Risk Management66
    MGMT6203Strategic Management Simulation66
    MKTG4190Supply Chain Management66
    MGMT3151Change Management67
    COMM4252Corporate Social Responsibility67
    INFO3212Decision Modeling in MS Excel67
    FINA2212Introduction to banking67
    MGMT2213ISO and TQM67

    Credits sum:


    Financial Accounting -

    MGMT1515Business Ethics64
    MGMT4220Project Management64
    ACCT3216Financial Accounting (Intermediate)65
    FINA3220Fundamentals of the Investment65
    ECON4279National budget of Georgia65
    ECON3279Principles of Taxation65
    LAWB4991Business Law66
    FINA4115Corporative Finances (intermediate)66
    INFO3212Decision Modeling in MS Excel66
    ACCT3440financial accounting (advance level)66
    ACCT4212International Standards of Financial Accounting66
    FINA2211Principles of Insurance66
    ACCT3540Accounting for Not-for-Profit Organizations67
    ACCT1315Frauds in Accounting67
    ACCT3110Informational Accounting Systems67
    FINA2212Introduction to banking67
    ACCT3320managerial accounting (intermediate level)67
    ACCT4230The Principles of Audit67

    Credits sum:


    Matrix Of Privequisites

    Point GPA The university assessment   The general assessment in Georgia
    97-100 4,00 A+ A Excellent
    94-96 3,75 A
    91-93 3,50 A-
    87-90 3,25 B+   Very good
    84-86 3,00 B B
    81-83 2,75 B-  
    77-80 2,50 C+   C good
    74-76 2,25 C
    71-73 2,00 C-
    67-70 1,75 D+   D Satisfactory
    64-66 1,50 D
    61-63 1,25 D-
    51-60 1,00 E E Sufficient
    Not passed
    41-50   FX FX Insufficient
    <40   F F Failed

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