Program name: Public Relations
Study Level: Undergraduate
Program leader: Maka Darsavelidze
Study language: Georgian
Qualification: BA of Social Sciences in Public Relations
Program capacity: 240
Program permission:

Admission criteria/ prerequisite (for the citizens of Georgia):
The students are enrolled on the bachelor programs on the basis of the results of the national entrance exams or on the basis of the decree  №224/ნ  (December 29, 2011) of the Minister of Education and Science of Georgia, on the basis of  the administrative registration and the decree of the Rector.

Admission criteria/ prerequisites (for the foreign country citizens):
Foreign entrants who completed secondary education abroad or got the education equivalent to it, or/and completed the last two years of secondary education  abroad , or students, who lived abroad during last two or more years and studied abroad in higher educational institutions accredited in compliance with the  legislation of the host country can be  enrolled in the program without taking national entrance exams on the basis of the decree № 224 / ნ  (December 29, 2011)  of the Minister of Education and Science of Georgia. If the entrants don’t have English language Certificate FCE (First Certificate in English) the language competence (B2 – Intermediate )  is proved on the basis of the University exam in English with the minimal passing rate 60%.

Program goals:
Methods for Attaining Learning Outcomes:
Learning outcomes:
Date of approval: 08-30-2016
Approval protocol number: 27-16
Date of program update:
Update protocol number:
Program details:
Teaching Process Characteristics: The length for undergraduate studies is defined as 4 years or 8 terms. University Study Day is divided in lectures (lessons).The lecture consists of several (two, three or four) parts (theoretical part, practical – seminar, lab), each of length - 60 minutes, or an astronomical hour (including 50 minutes of the lecture and a 10 minute break). At the University groups (classes) are formed as from 25 or 50 students. The minimum number of students per group is 10. If during the registration less than 10 students registered, the University reserves the right not to open the group.

University Core

BUSN1210Basics of Business and Economics6 1
HIST1118Civilizations and Mankind Development6 1
KART1220Academic Writing6 8

Credits sum:


School Core

ENGL2217English language IV (B1/2)6 1
ENGL3149English Language V (B2/1)6 2
ENGL3213English Language VI (B2/2)6 3
MATH1214Fundamentals of quantitative research methods6 3

Credits sum:


School Electives

ENGL1147English Language I (A1)6
ENGL1247English Language II (A2)6
ENGL2147English Language III (B1/1)6
FRAN1147French Language I (A1)6
ITAL1147იტალიური ენა I (A1)6
FRAN1247French Language II (A2)6
GERM1247გერმანული ენა II (A2)6
ITAL1247იტალიური ენა II (A2)6
FRAN2147French Language III (B1/1)6
FRAN2247French Language IV (B1/2)6

Credits sum:


Program Core

COMM4120Introduction to Public Relations6 1
JMMB2111Journalism Reporting I/News Reporting6 1
HIST1230Introduction to the History of Georgia6 2
INFO1115MS Office6 2
MKTG2210Basics of Marketing6 2
PSYC1488Basics of Social Psychology6 2
COMM4110Message Creation and development6 3
COMM4130Basics of Advertising6 3
COMM4135Public Speaking Skills6 3
COMM4210Branding6 4
COMM4230Basics of Strategic Communication6 4
JMMB3125Multimedia Journalism6 4
JMMB4235New Media Technologies6 4
COMM4140Integrated Marketing Communications6 5
COMM4150Sales Strategy6 5
COMM4215Image Making6 5
SOCL3110The Principles of Sociology6 5
COMM4240International Marketing Communications6 6
INFO4115Basics of Publishing programs6 6
COMM4220Strategic Communication Case Studies6 7
COMM514512 8

Credits sum:


Program Elective

SOCL2525Democracy and Citizenship6
COMM4315Event Management6
JMMB3140Mass Media and Society6
PSYC1225introduction to pshychology6
COMM4250Strategic Campaign Techniques6
COMM4255Internship in Public Relations6

Credits sum:


პრერეკვიზიტების მატრიცა

Evaluation system

Weekly review

36 point / 36%;

Research Paper

10 point/ 10%;

Midterm exams

24 point / 24%;

Final exam

30 point / 30%

Point GPA The university assessment   The general assessment in Georgia
97-100 4,00 A+ A Excellent
94-96 3,75 A
91-93 3,50 A-
87-90 3,25 B+   Very good
84-86 3,00 B B
81-83 2,75 B-  
77-80 2,50 C+   C good
74-76 2,25 C
71-73 2,00 C-
67-70 1,75 D+   D Satisfactory
64-66 1,50 D
61-63 1,25 D-
51-60 1,00 E E Sufficient
Not passed
41-50   FX FX Insufficient
<40   F F Failed

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