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The University Of Georgia
Program name: Strategic Communications
Study Level: Undergraduate
Program leader: Bibilashvili Leli
Study language: Georgian
Qualification: BA of Social Sciences in Mas Communication
Program capacity: 240
Program permission:

Admission criteria/ prerequisite (for the citizens of Georgia):
The students are enrolled on the bachelor programs on the basis of the results of the national entrance exams or on the basis of the decree  №224/ნ  (December 29, 2011) of the Minister of Education and Science of Georgia, on the basis of  the administrative registration and the decree of the Rector.

Admission criteria/ prerequisites (for the foreign country citizens):
Foreign entrants who completed secondary education abroad or got the education equivalent to it, or/and completed the last two years of secondary education  abroad , or students, who lived abroad during last two or more years and studied abroad in higher educational institutions accredited in compliance with the  legislation of the host country can be  enrolled in the program without taking national entrance exams on the basis of the decree № 224 / ნ  (December 29, 2011)  of the Minister of Education and Science of Georgia. If the entrants don’t have English language Certificate FCE (First Certificate in English) the language competence (B2 – Intermediate )  is proved on the basis of the University exam in English with the minimal passing rate 60%.

Program goals:
Methods for Attaining Learning Outcomes:
Learning outcomes:
Date of approval: 06-11-2008
Approval protocol number: 50-08
Date of program update: 08-31-2018
Update protocol number: 48-18
Program details:
Teaching Process Characteristics:

The length for undergraduate studies is defined as 4 years or 8 terms. University Study Day is divided in lectures (lessons).The lecture consists of several (two, three or four) parts (theoretical part, practical – seminar, lab), each of length - 60 minutes, or an astronomical hour (including 50 minutes of the lecture and a 10 minute break). At the University groups (classes) are formed as from 25 or 50 students. The minimum number of students per group is 10. If during the registration less than 10 students registered, the University reserves the right not to open the group.

University Core

Code Subject ECTS Semester
BUSN1210Basics of Business and Economics6 შემოდგომა/გაზაფხული
HIST1118Civilizations and Mankind Development6 შემოდგომა/გაზაფხული
KART1220Academic Writing6 შემოდგომა/გაზაფხული

Credits sum:

18

School Core

Code Subject ECTS Semester
ENGL2217English language IV (B1/2)6 შემოდგომა/გაზაფხული
ENGL3149English Language V (B2/1)6 შემოდგომა/გაზაფხული
ENGL3213English Language VI (B2/2)6 შემოდგომა/გაზაფხული
MATH1214Fundamentals of quantitative research methods6 შემოდგომა/გაზაფხული

Credits sum:

24

School Electives

Code Subject ECTS
ENGL1147English Language I (A1)6
ENGL1247English Language II (A2)6
ENGL2147English Language III (B1/1)6
FRAN1147French Language I (A1)6
GERM1116German Language A1/16
ITAL1147Italian Language I (A1)6
SPAN1147Spanish Language I (A1)6
FRAN1247French Language II (A2)6
GERM1216German Language A1/26
ITAL1247Italian language II (A2)6
SPAN1247Spanish language II (A2)6
FRAN2147French Language III (B1/1)6
GERM2116German Language A2/16
ITAL2147Italian Language III (B1/1)6
SPAN2147Spanish language III (B1/1)6
FRAN2247French Language IV (B1/2)6
GERM2216German Language A2/26
ITAL2247Italian Language IV (B1/2)6
SPAN2247Spanish language IV ( B1/2)6

Credits sum:

114

Program Core

Code Subject ECTS Semester
COMM4110Message Creation and development6 შემოდგომა
COMM4120Introduction to Public Relations6 შემოდგომა/გაზაფხული
COMM4130Basics of Advertising6 გაზაფხული
COMM4135Public Speaking Skills6 შემოდგომა/გაზაფხული
COMM4140Integrated Marketing Communications6 შემოდგომა
COMM4210Branding6 გაზაფხული
COMM4230Basics of Strategic Communication6 გაზაფხული
COMM5145Final Project in Public Relations12 შემოდგომა/გაზაფხული
HIST1230Introduction to the History of Georgia6 შემოდგომა/გაზაფხული
INFO1115MS Office6 გაზაფხული
INFO4115Basics of Publishing programs6 შემოდგომა
JMMB2111Journalism Reporting I/News Reporting6 შემოდგომა/გაზაფხული
JMMB3125Multimedia Journalism6 შემოდგომა/გაზაფხული
MKTG2210Basics of Marketing6 შემოდგომა
PSYC1488Basics of Social Psychology6 გაზაფხული
SOCL3110The Principles of Sociology6 შემოდგომა

Credits sum:

102

Program Elective

Code Subject ECTS
COMM4255Internship in Public Relations6
JMMB1212Critical Writing6
JMMB1218Fact - Checking and Verification6
JMMB3140Mass Media and Society6
JMMB4120Photojournalism6
PSYC1225introduction to pshychology6
SOCL2525Democracy and Citizenship6

Credits sum:

42

Concentration of marketing communications -

CodeSubjectECTSSemester
JMMB2250Digital Media Technologies - Social Media, Platforms and Audience6გაზაფხული
COMM4240International Marketing Communications6გაზაფხული
JMMB2311Qualitative Research Methods in Social Sciences6გაზაფხული
COMM4150Sales Strategy6გაზაფხული
JMMB2314Basics of Digital Marketing Strategy6შემოდგომა
JMMB2315Content Marketing6შემოდგომა
JMMB4235New Media Technologies6შემოდგომა
JMMB2310Quantitative Research Methods in Social Sciences6შემოდგომა

Credits sum:

48

-

CodeSubjectECTSSemester
COMM4252Corporate Social Responsibility6გაზაფხული
COMM4315Event Management6გაზაფხული
COMM4215Image Making6გაზაფხული
JMMB2311Qualitative Research Methods in Social Sciences6გაზაფხული
JMMB2317Social Media Analytics6გაზაფხული
JMMB2313Social Media Strategy and Campaigns6გაზაფხული
JMMB2310Quantitative Research Methods in Social Sciences6შემოდგომა
COMM4220Strategic Communication Case Studies6შემოდგომა

Credits sum:

48









Matrix Of Privequisites

Evaluation system


Weekly review

36 point / 36%;

Research Paper

10 point/ 10%;

Midterm exams

24 point / 24%;

Final exam

30 point / 30%


Point GPA The university assessment   The general assessment in Georgia
97-100 4,00 A+ A Excellent
94-96 3,75 A
91-93 3,50 A-
87-90 3,25 B+   Very good
84-86 3,00 B B
81-83 2,75 B-  
77-80 2,50 C+   C good
74-76 2,25 C
71-73 2,00 C-
67-70 1,75 D+   D Satisfactory
64-66 1,50 D
61-63 1,25 D-
51-60 1,00 E E Sufficient
Not passed
41-50   FX FX Insufficient
<40   F F Failed



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