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The University Of Georgia
Program name: Public Relations and Advertising
Study Level: Graduate
Program leader: Bibilashvili Leli
Study language: Georgian
Qualification:
Program capacity: 120
Program permission: ..
Program goals: a
Methods for Attaining Learning Outcomes:
Learning outcomes:
Date of approval: 03-20-2012
Approval protocol number: 09-12
Date of program update: 02-15-2016
Update protocol number: 06-16
Program details: a
Teaching Process Characteristics:

Program Core

Code Subject ECTS Semester
COMM5130Communication Theories6 1
MKTG5110Marketing Management6 1
MKTG5210Consumer Behavior6 1
SOCL5210Social Research6 1
ADVM5215Advertising6 2
COMM5111Public Relations6 2
ADVM5110Media Messages and the Technique of their use6 3
ADVM5230Advertisement Strategy6 3
COMM5140Media Planning and Selling6 3
COMM5220Strategy and Tactics of Public Relations6 3
COMM6111Strategic Brand Management6 3
COMM6215Master's Thesis in Public Relations and Advertising30 4

Credits sum:

96

Program Elective

Code Subject ECTS
COMM6130Media Relations Strategy6
COMM6155Online Communications6
MGMT5230Strategic Management6
MGMT6110Organization Behavior6
MGMT6130Project Management6
COMM5135Strategy of Integrated Marketing Communications6
COMM5210Function Research in Public Relations6
COMM5230Global Marketing and Advertising6
COMM5235Psychology of Advertising6
COMM5240Advertising Research6
COMM6120Issues and Crisis Management6

Credits sum:

66









Matrix Of Privequisites

Evaluation system


Weekly review

24 point / 24%;

Research Paper

16 point/ 16%;

Midterm exams

25 point / 25%;

Final exam

35 point / 35%


Point GPA The university assessment   The general assessment in Georgia
97-100 4,00 A+ A Excellent
94-96 3,75 A
91-93 3,50 A-
87-90 3,25 B+   Very good
84-86 3,00 B B
81-83 2,75 B-  
77-80 2,50 C+   C good
74-76 2,25 C
71-73 2,00 C-
67-70 1,75 D+   D Satisfactory
64-66 1,50 D
61-63 1,25 D-
51-60 1,00 E E Sufficient
Not passed
41-50   FX FX Insufficient
<40   F F Failed



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