Program name: Public Relations and Advertising
Study Level: Graduate
Program leader: Bibilashvili Leli
Study language: Georgian
Qualification:
Program capacity: 120
Program permission: ..
Program goals: a
Methods for Attaining Learning Outcomes:
Learning outcomes:
Knowledge and understanding
Graduate will be able to:
  • ა

  • Applying knowledge
    Graduate will be able to:
  • ა

  • Making judgments
    Graduate will be able to:
  • a

  • Communications skills
    Graduate will be able to:
  • a

  • Learning skills
    Graduate will be able to:
  • a

  • Values
    Graduate will be able to:
  • a
  • Date of approval: 03-20-2012
    Approval protocol number: 09-12
    Date of program update: 02-15-2016
    Update protocol number: 06-16
    Program details: a
    Teaching Process Characteristics:

    Program Core

    CodeSubjectECTSSemester
    COMM5130Communication Theories6 1
    MKTG5110Marketing Management6 1
    MKTG5210Consumer Behavior6 1
    SOCL5210Social Research6 1
    ADVM5215Advertising6 2
    COMM5111Public Relations6 2
    ADVM5110Media Messages and the Technique of their use6 3
    ADVM5230Advertisement Strategy6 3
    COMM5140Media Planning and Selling6 3
    COMM5220Strategy and Tactics of Public Relations6 3
    COMM6111Strategic Brand Management6 3
    COMM6215Master's Thesis in Public Relations and Advertising30 4

    Credits sum:

    96

    Program Elective

    CodeSubjectECTS
    COMM6130Media Relations Strategy6
    COMM6155Online Communications6
    MGMT5230Strategic Management6
    MGMT6110Organization Behavior6
    MGMT6130Project Management6
    COMM5135Strategy of Integrated Marketing Communications6
    COMM5210Function Research in Public Relations6
    COMM5230Global Marketing and Advertising6
    COMM5235Psychology of Advertising6
    COMM5240Advertising Research6
    COMM6120Issues and Crisis Management6

    Credits sum:

    66









    პრერეკვიზიტების მატრიცა

    Evaluation system


    Weekly review

    24 point / 24%;

    Research Paper

    16 point/ 16%;

    Midterm exams

    25 point / 25%;

    Final exam

    35 point / 35%


    Point GPA The university assessment   The general assessment in Georgia
    97-100 4,00 A+ A Excellent
    94-96 3,75 A
    91-93 3,50 A-
    87-90 3,25 B+   Very good
    84-86 3,00 B B
    81-83 2,75 B-  
    77-80 2,50 C+   C good
    74-76 2,25 C
    71-73 2,00 C-
    67-70 1,75 D+   D Satisfactory
    64-66 1,50 D
    61-63 1,25 D-
    51-60 1,00 E E Sufficient
    Not passed
    41-50   FX FX Insufficient
    <40   F F Failed



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