The aim of the bachelor's program is to promote the study, preservation and presentation of the country's rich cultural heritage by training a qualified art historian with appropriate professional competence and practical skills. The program is based on student-centered, complex, interdisciplinary teaching and is aimed at meeting students’ diverse interests and requirements, developing critical and creative thinking, and forming the skills to achieve success in the field of research of works of art today. In order to achieve the goal, the program includes broad knowledge of the field and considers the requirements of the labor market and the employer ensured by the broad humanitarian profile of the program with the included academic resources and training components.

The curriculum of the program envisages the mandatory passing of the practical component by the student, which contributes to the development of the skills of applying theoretical knowledge in practice. As an alternative to a minor specialty, the student is given the opportunity to choose a concentration of subjects in cultural heritage management and to acquire specific knowledge (art marketing and management, principles of auctions and international antique market management, legislation related to cultural heritage, the management of projects in the field of culture, the basics of exhibition work, etc.), conditioning not only employment in the field of cultural heritage, but also the development of managerial skills being in high demand in the country today and making the undergraduate competitive in the labor market. Accordingly, a bachelor can be employed in art galleries, scientific-research institutions (Institute of History and Ethnology, National Center of Manuscripts), museums, the National Agency for the Protection of Cultural Heritage, art auctions, other governmental or non-governmental structures working on issues of preservation, restoration or evaluation of works of art or/ and continue studying at a further level of education (master's degree) with a major (art studies) or a related (cultural heritage management, arts management, cultural studies) specialization.