პროგრამები

The University Of Georgia

Program name:	Strategic Communications
Study Level:	Undergraduate
Program leader:	Bibilashvili Leli
Study language:	Georgian
Qualification:	Bachelor of Mass Communication
Program permission:	Enrollment of students at the first level of academic higher education (undergraduate programs) is carried out based on the results of unified national exams or the order of the Minister of Education and Science of Georgia No. 224/N (December 29, 2011) after passing administrative registration and the order of the presidents.
Program goals:	The program aims to educate highly competent specialists with liberal-humane values in strategic communications and thus contribute to the democratic development of society, the well-being of the Georgian nation and humanity. The goal of the strategic communications undergraduate program is to upskill graduates in the multi-faceted field of strategic communications, in particular, to train specialists in the direction of public relations and marketing communications, who will be able to plan and implement strategic plans, communication campaigns, conduct research, and develop social media campaigns. Graduates will be able to be employed in the business and financial sector, in private and public agencies, in international and non-governmental organizations, and research and consulting services.
Methods for Attaining Learning Outcomes:	Interactive teaching Situational tasks Role-playing News Analysis Conducting small research Literature review Practical work Teamwork Problem-solving Critical analysis Discussions Debate Group assignments Project-based learning Case study and analysis (case study) Finding relevant material in an online format or the library Presenting a presentation
Learning outcomes:	Knowledge and understanding Upon completion of the program, the graduate Describes and discusses the principles of strategic communications planning and evaluation, including the approaches for selecting and implementing research methods (qualitative and quantitative). Describes and analyzes the features of creating a brand concept and communication, as well as principles of planning advertising. Evaluates and analyzes the role of multimedia and social media techniques in effective strategic communication. Discusses the features of integrated marketing communication and the techniques for developing communication messages; Analyzes the importance of public relations and strategic communication at the organizational and country levels. Analyzes the relationship of PR with marketing, sales strategy and international marketing communications. Describes the main functions and job responsibilities of strategic communications (writing-editing, research, consulting) and the principles of their functioning. Explains aspects of developing marketing plans and using the 4P model (product, price, place, promotion). Discusses the features of public speaking, news creation, and the importance of the role of the media in strategic communications; Describes the features of working in Adobe programs (Photoshop, Illustrator, InDesign, Bridge, Premiere) and their use for multimedia projects. Skills Upon completion of the program, the graduate Plans a strategic communications strategy, which includes situational analysis through secondary and primary research, target audience selection, strategic message formulation, strategy and tactical steps identification, and examination of evaluation indicators and methods. Prepares media products (articles, reports, multimedia projects) for strategic communications purposes. Creates advertising briefs, advertising campaigns, and defines messages for various communication channels. Creates a brand concept and plans communication using social media and traditional media for brand positioning. Develops integrated marketing communications strategies. Evaluates and selects target audiences for campaigns based on demographic, psychographic and behavioral characteristics. Develops and evaluates communication messages and campaign effectiveness using qualitative and quantitative research. Analyzes the results of advertising activities and campaigns, evaluates the success/failure factors of brand concepts and communication activities, including through brand audit methods. Responsibility and autonomy Upon completion of the program, the graduate Protects and recognizes the principles of academic integrity and ethical responsibility in professional activities. Appreciates and protects democratic values (freedom of speech and expression, human rights) in everyday professional practice. Ensures the establishment of a professional environment based on respect for competitors and colleagues.
Date of approval:	06-11-2008
Approval protocol number:	50-08
Date of program update:
Update protocol number:	48-18
Program details:	The program enables students to accumulate 96 ECTS through minor programs, elective courses and/or free elective courses, apart from the humanitarian-social and STEM blocks. The program considers the different competencies of students in the English language. Namely, the student starts the English language from the stage that corresponds to his knowledge, which is determined based on the assessment obtained from the unified national exams: if the student's score is placed in the interval [0-50]-A2; if the student's score is placed in the gap [51-75]- B1/1 If the student's score is in the interval (76-100)-B1/2, the student who has not passed the English language is given a placement test to determine the level and then they are registered at the appropriate level, not higher than B1/2.
Teaching Process Characteristics:	To obtain a bachelor's academic degree, a student needs to accumulate 240 ECTS, which implies 18 ECTS from the humanitarian-social block and 12 ECTS from the STEM block, 114 ECTS from the program core subjects; 18 ECTS from free elective credits; 78 ECTS can be selected and accumulated within the program elective and marketing communication and/or PR strategy and campaign electives. This change only applies to students enrolled after 2021. The teaching language of the program is Georgian, with separate English-language components. Accordingly, all components are taught mainly in Georgian, except for those courses where English-language literature is used.

Humanitarian-Social Block


Code	Subject	ECTS	Semester
COIN1515	Comparative and International Education	6	1,3
HIST1230	Introduction to the History of Georgia	6	1,3
LAWB1177	Thinking and Morality	6	1,3
LITR1212	The great Books	6	1,3
HIST1222	History of Russian occupation in Georgia	6	1,3
POLI2260	Basics of Political Ideologies	6	1,3
ANTH3130	Basics of Cultural Anthropology	6	1,3
HIST1118	Civilizations and Mankind Development	6	1,3
LAWB1195	Citizenship in the modern world	6	1,3
	Total ECTS to be taken:	12

STEM Block


Code	Subject	ECTS	Semester
MATH1414	Analytical and Quantitative Reasoning	6	4
STEM0012	Biology and Health of the Human	6	4
STEM0003	Experiments that changed the world	6	4
STEM0007	Mathematics and Civilizations	6	4
STEM0010	Logic	6	4
STEM0011	Computational reasoning	6	4
STEM1009	Great scientific experiments	6	4
STEM0005	Modern technologies	6	4
STEM0004	Game theory	6	4
	Total ECTS to be taken:	6

Skills Block


Code	Subject	ECTS	Semester
LAWB1155	Debates and Critical Thinking	6	2,4
STEM0013	Basics of Cyber Hygiene	6	2,4
STEM0014	Hiking - Field Practice	6	2,4
STEM0018	AI in Everyday Life	6	2,4
STEM0002	Ingenuity, entrepreneurship and technology	6	2,4
	Total ECTS to be taken:	12

Program Core


Code	Subject	ECTS	Semester
COMM4120	Introduction to Public Relations	6	1
ENGL1214		6	1
JMMB2111	Journalism Reporting I/News Reporting	6	1
SOCL3110	The Principles of Sociology	6	1
COMM4130	Basics of Advertising	6	2
KART1515	Special Course in the Official Language	6	2
MKTG2210	Basics of Marketing	6	2
COMM4110	Message Creation and development	6	3
COMM4135	Public Speaking Skills	6	3
COMM5130	Communication Theories	6	3
JMMB3125	Multimedia Journalism	6	3
COMM4210	Branding	6	4
COMM4230	Basics of Strategic Communication	6	4
JMMB2311	Qualitative Research Methods in Social Sciences	6	4
COMM0101		6	5
COMM4140	Integrated Marketing Communications	6	5
JMMB2310	Quantitative Research Methods in Social Sciences	6	5
JMMB2313	Social Media Strategy and Campaigns	6	5
COMM5147		12	6
	Total ECTS to be taken:	120

Program Elective


Code	Subject	ECTS
COMM4150	Sales Strategy	6
COMM4252	Corporate Social Responsibility	6
COMM4315	Event Management	6
COMM4350	Disinformation: Identification and Research	6
COMM4355	Crisis Communication	6
JMMB2250	Digital Media Technologies - Social Media, Platforms and Audience	6
JMMB2314	Basics of Digital Marketing Strategy	6
JMMB2315	Content Marketing	6
JMMB2317	Social Media Analytics	6
JMMB4234	Speech Theory and Culture	6
JMMB1212	Critical Writing	6
JMMB1218	Fact - Checking and Verification	6
SOCL2525	Democracy and Citizenship	6
	Total ECTS to be taken:	30

Concentration of marketing communications - Direction Elective


Code	Subject	ECTS	Semester
JMMB2250	Digital Media Technologies - Social Media, Platforms and Audience	6	გაზაფხული
COMM4240	International Marketing Communications	6	გაზაფხული
COMM4150	Sales Strategy	6	გაზაფხული
JMMB2314	Basics of Digital Marketing Strategy	6	შემოდგომა
JMMB2315	Content Marketing	6	შემოდგომა
JMMB4235	New Media Technologies	6	შემოდგომა
	Total ECTS to be taken:	36

Public relations strategy and campaigns - Direction Elective


Code	Subject	ECTS	Semester
COMM4252	Corporate Social Responsibility	6	გაზაფხული
COMM4315	Event Management	6	გაზაფხული
COMM4215	Image Making	6	გაზაფხული
JMMB2317	Social Media Analytics	6	გაზაფხული
JMMB2313	Social Media Strategy and Campaigns	6	გაზაფხული
COMM4220	Strategic Communication Case Studies	6	შემოდგომა
	Total ECTS to be taken:	36

Matrix Of Privequisites

Point	GPA	The university assessment	The general assessment in Georgia
97-100	4,00	A+	A	Excellent
94-96	3,75	A
91-93	3,50	A-
87-90	3,25	B+		Very good
84-86	3,00	B	B
81-83	2,75	B-
77-80	2,50	C+	C	good
74-76	2,25	C
71-73	2,00	C-
67-70	1,75	D+	D	Satisfactory
64-66	1,50	D
61-63	1,25	D-
51-60	1,00	E	E	Sufficient
Not passed
41-50		FX	FX	Insufficient
<40		F	F	Failed