The program aims to educate highly competent specialists with liberal-humane values ​​in strategic communications and thus contribute to the democratic development of society, the well-being of the Georgian nation and humanity. The goal of the strategic communications undergraduate program is to upskill graduates in the multi-faceted field of strategic communications, in particular, to train specialists in the direction of public relations and marketing communications, who will be able to plan and implement strategic plans, communication campaigns, conduct research, and develop social media campaigns. Graduates will be able to be employed in the business and financial sector, in private and public agencies, in international and non-governmental organizations, and research and consulting services.

• Interactive teaching
• Situational tasks
• Role-playing
• News Analysis
• Conducting small research
  Literature review
• Practical work
• Teamwork
• Problem-solving
• Critical analysis
• Discussions
• Debate
• Group assignments
• Project-based learning
• Case study and analysis (case study)
• Finding relevant material in an online format or the library
• Presenting a presentation

The program enables students to accumulate 96 ECTS through minor programs, elective courses and/or free elective courses, apart from the humanitarian-social and STEM blocks. The program considers the different competencies of students in the English language. Namely, the student starts the English language from the stage that corresponds to his knowledge, which is determined based on the assessment obtained from the unified national exams: if the student's score is placed in the interval [0-50]-A2; if the student's score is placed in the gap [51-75]- B1/1 If the student's score is in the interval (76-100)-B1/2, the student who has not passed the English language is given a placement test to determine the level and then they are registered at the appropriate level, not higher than B1/2.

To obtain a bachelor's academic degree, a student needs to accumulate 240 ECTS, which implies 18 ECTS from the humanitarian-social block and 12 ECTS from the STEM block, 114 ECTS from the program core subjects; 18 ECTS from free elective credits; 78 ECTS can be selected and accumulated within the program elective and marketing communication and/or PR strategy and campaign electives. This change only applies to students enrolled after 2021. The teaching language of the program is Georgian, with separate English-language components. Accordingly, all components are taught mainly in Georgian, except for those courses where English-language literature is used.