Program name: | Strategic Communications |
Study Level: | Undergraduate |
Program leader: | Bibilashvili Leli |
Study language: | Georgian |
Qualification: | BA of Mass Communication |
Program capacity: | 240 |
Program permission: | Admission criteria/ prerequisite (for the citizens of Georgia): Admission criteria/ prerequisites (for the foreign country citizens): |
Program goals: | |
Methods for Attaining Learning Outcomes: | |
Learning outcomes: | |
Date of approval: | 06-11-2008 |
Approval protocol number: | 50-08 |
Date of program update: | |
Update protocol number: | 48-18 |
Program details: | |
Teaching Process Characteristics: | The length for undergraduate studies is defined as 4 years or 8 terms. University Study Day is divided in lectures (lessons).The lecture consists of several (two, three or four) parts (theoretical part, practical – seminar, lab), each of length - 60 minutes, or an astronomical hour (including 50 minutes of the lecture and a 10 minute break). At the University groups (classes) are formed as from 25 or 50 students. The minimum number of students per group is 10. If during the registration less than 10 students registered, the University reserves the right not to open the group. |
Code | Subject | ECTS | Semester |
BUSN1210 | Basics of Business and Economics | 6 | შემოდგომა/გაზაფხული |
HIST1118 | Civilizations and Mankind Development | 6 | შემოდგომა/გაზაფხული |
KART1220 | Academic Writing | 6 | შემოდგომა/გაზაფხული |
Credits sum: | 18 |
Code | Subject | ECTS | Semester |
MATH1414 | Analytical and Quantitative Reasoning | 6 | შემოდგომა/გაზაფხული |
ENGL2217 | English language IV (B1/2) | 6 | შემოდგომა/გაზაფხული |
ENGL3149 | English Language V (B2/1) | 6 | შემოდგომა/გაზაფხული |
ENGL3213 | English Language VI (B2/2) | 6 | შემოდგომა/გაზაფხული |
Credits sum: | 24 |
Code | Subject | ECTS | |
ENGL1147 | English Language I (A1) | 6 | |
ENGL1247 | English Language II (A2) | 6 | |
ENGL2147 | English Language III (B1/1) | 6 | |
FRAN1147 | French Language I (A1) | 6 | |
GERM1116 | German Language A1/1 | 6 | |
ITAL1147 | Italian Language I (A1) | 6 | |
SPAN1147 | Spanish Language I (A1) | 6 | |
FRAN1247 | French Language II (A2) | 6 | |
GERM1216 | German Language A1/2 | 6 | |
ITAL1247 | Italian language II (A2) | 6 | |
SPAN1247 | Spanish language II (A2) | 6 | |
FRAN2147 | French Language III (B1/1) | 6 | |
GERM2116 | German Language A2/1 | 6 | |
ITAL2147 | Italian Language III (B1/1) | 6 | |
SPAN2147 | Spanish language III (B1/1) | 6 | |
FRAN2247 | French Language IV (B1/2) | 6 | |
GERM2216 | German Language A2/2 | 6 | |
ITAL2247 | Italian Language IV (B1/2) | 6 | |
SPAN2247 | Spanish language IV ( B1/2) | 6 | |
Credits sum: | 114 |
Code | Subject | ECTS | Semester |
COMM4110 | Message Creation and development | 6 | შემოდგომა |
COMM4120 | Introduction to Public Relations | 6 | შემოდგომა/გაზაფხული |
COMM4130 | Basics of Advertising | 6 | გაზაფხული |
COMM4135 | Public Speaking Skills | 6 | შემოდგომა/გაზაფხული |
COMM4140 | Integrated Marketing Communications | 6 | შემოდგომა |
COMM4210 | Branding | 6 | გაზაფხული |
COMM4230 | Basics of Strategic Communication | 6 | გაზაფხული |
COMM5145 | Final Project in Public Relations | 12 | შემოდგომა/გაზაფხული |
HIST1230 | Introduction to the History of Georgia | 6 | შემოდგომა/გაზაფხული |
INFO1115 | MS Office | 6 | გაზაფხული |
INFO4115 | Basics of Publishing programs | 6 | შემოდგომა |
JMMB2111 | Journalism Reporting I/News Reporting | 6 | შემოდგომა/გაზაფხული |
JMMB3125 | Multimedia Journalism | 6 | შემოდგომა/გაზაფხული |
MKTG2210 | Basics of Marketing | 6 | შემოდგომა |
PSYC1488 | Basics of Social Psychology | 6 | გაზაფხული |
SOCL3110 | The Principles of Sociology | 6 | შემოდგომა |
Credits sum: | 102 |
Code | Subject | ECTS | |
COMM4350 | Disinformation: Identification and Research | 6 | |
COMM4355 | Crisis Communication | 6 | |
JMMB4232 | Disinformation and Society | 6 | |
JMMB4234 | Speech Theory and Culture | 6 | |
COMM4255 | Internship in Public Relations | 6 | |
JMMB1212 | Critical Writing | 6 | |
JMMB1218 | Fact - Checking and Verification | 6 | |
JMMB3140 | Mass Media and Society | 6 | |
JMMB4120 | Photojournalism | 6 | |
PSYC1225 | introduction to pshychology | 6 | |
SOCL2525 | Democracy and Citizenship | 6 | |
Credits sum: | 66 |
Code | Subject | ECTS | Semester |
JMMB2250 | Digital Media Technologies - Social Media, Platforms and Audience | 6 | გაზაფხული |
COMM4240 | International Marketing Communications | 6 | გაზაფხული |
JMMB2311 | Qualitative Research Methods in Social Sciences | 6 | გაზაფხული |
COMM4150 | Sales Strategy | 6 | გაზაფხული |
JMMB2314 | Basics of Digital Marketing Strategy | 6 | შემოდგომა |
JMMB2315 | Content Marketing | 6 | შემოდგომა |
JMMB4235 | New Media Technologies | 6 | შემოდგომა |
JMMB2310 | Quantitative Research Methods in Social Sciences | 6 | შემოდგომა |
Credits sum: | 48 |
Code | Subject | ECTS | Semester |
COMM4252 | Corporate Social Responsibility | 6 | გაზაფხული |
COMM4315 | Event Management | 6 | გაზაფხული |
COMM4215 | Image Making | 6 | გაზაფხული |
JMMB2311 | Qualitative Research Methods in Social Sciences | 6 | გაზაფხული |
JMMB2317 | Social Media Analytics | 6 | გაზაფხული |
JMMB2313 | Social Media Strategy and Campaigns | 6 | გაზაფხული |
JMMB2310 | Quantitative Research Methods in Social Sciences | 6 | შემოდგომა |
COMM4220 | Strategic Communication Case Studies | 6 | შემოდგომა |
Credits sum: | 48 |
Evaluation system
Weekly review |
36 point / 36%; |
Research Paper |
10 point/ 10%; |
Midterm exams |
24 point / 24%; |
Final exam |
30 point / 30% |
Point | GPA | The university assessment | The general assessment in Georgia | |
97-100 | 4,00 | A+ | A | Excellent |
94-96 | 3,75 | A | ||
91-93 | 3,50 | A- | ||
87-90 | 3,25 | B+ | Very good | |
84-86 | 3,00 | B | B | |
81-83 | 2,75 | B- | ||
77-80 | 2,50 | C+ | C | good |
74-76 | 2,25 | C | ||
71-73 | 2,00 | C- | ||
67-70 | 1,75 | D+ | D | Satisfactory |
64-66 | 1,50 | D | ||
61-63 | 1,25 | D- | ||
51-60 | 1,00 | E | E | Sufficient |
Not passed | ||||
41-50 | FX | FX | Insufficient | |
<40 | F | F | Failed |